VP & GENERAL MANAGER, DYNATA+
Platform Strategy, Product, Commercial & Customer Leadership
About +
+ is ’s next-generation self-service research platform delivering high-quality DIY sample today and evolving into a unified platform for survey programming, analytics, visualization, workflow automation, AI-enabled insights, and future data collection capabilities. + is intended to become the foundational technology layer supporting multiple business lines and enabling a true platform-led operating model.
The Opportunity
Reporting to the Chief Revenue Officer, this executive will serve as the General Manager of +, with full accountability for strategy, product direction, platform adoption, go-to-market execution, customer success, and financial performance. The successful candidate will balance near-term commercial growth with a long-term mandate to establish + as ’s strategic platform foundation.
Strategic Mandate
- Establish + as ’s primary self-service platform.
- Drive enterprise-wide platform adoption across business units.
- Create a scalable product-led growth engine.
- Deliver revenue growth, profitability and customer retention goals.
- Define long-term ecosystem strategy including APIs, integrations and AI capabilities.
- Transition toward a platform-centric operating model.
Platform Strategy & Vision
- Define multi-year platform vision and roadmap.
- Champion platform-first thinking across .
- Lead platform governance and prioritization.
- Chair + Executive Steering Committee.
- Identify adjacent growth opportunities and new use cases.
- Evaluate AI-enabled capabilities across survey programming, targeting, reporting and workflow automation.
Product Roadmap & Development
- Own roadmap across sample, scripting, analytics and visualization.
- Translate commercial priorities into product requirements.
- Drive intake, prioritization and release management processes.
- Ensure enterprise-grade reliability, compliance and scalability.
- Own user experience and customer journey design.
- Define API and ecosystem strategy.
Commercial Ownership & P&L
- Own revenue, cost structure, profitability and forecasting.
- Develop annual operating plans and budgets.
- Define pricing, packaging and monetization models.
- Develop investment cases for new capabilities.
- Manage ARR, NRR, gross margin, churn, CAC, conversion rates and active users.
Platform Adoption & Enterprise Alignment
- Drive adoption across business units.
- Create operating agreements and service models.
- Support migration from fragmented tools to common platform capabilities.
- Represent + in executive planning forums.
