Meta Ads Coordinator

The Role:

We are a premier digital marketing and e-commerce strategy firm headquartered in Miami. Since its inception over ten years ago, we have grown client revenue by over $500M through its expertise in e-commerce and lead generation.

As we continue to grow, we are looking for a talented Meta Ads Coordinator to support our team in managing ad campaigns across Meta platforms and contribute to our clients' success.

Responsibilities:

• Campaign Coordination:Assist in the creation and management of Meta ad campaigns across Facebook and Instagram, ensuring alignment with client goals and marketing strategies.

• Ad Account Support: Help with the day-to-day operations of ad accounts, including setting up campaigns, tracking performance, and managing budgets.

  • Work with the design team to gather creative assets, submit design requests, and ensure that all ads are properly launched with the right visuals and copy.

• Performance Monitoring:Conduct daily performance check-ins on active campaigns, monitoring key metrics such as impressions, clicks, conversions, and return on ad spend (ROAS).

• Campaign Optimizations:Assist in analyzing campaign data and provide insights to optimize ad performance for better results.

  • Identify trends and make recommendations for improving targeting, ad formats, and bidding strategies.

• Reporting:Prepare regular performance reports for clients, including summaries of key metrics and campaign highlights.

• Client Communication Support:Help communicate with clients regarding campaign updates, performance insights, and any changes or adjustments to be made.

• UGC Script Development & Requests:Develop User-Generated Content (UGC) scripts, submit requests via Billo, and place orders for UGC materials to support ad campaigns.

• Client Onboarding Assistance: Assist with client onboarding by gathering relevant information and supporting the account management team during the setup process.

• Team Collaboration:Collaborate closely with the Meta Ads Manager and other team members to ensure campaigns are executed efficiently and in line with overall marketing strategies.

  • Participate in team meetings, providing updates on campaign performance and contributing to brainstorming sessions for new ideas.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.

• 1-3 years of experience in digital marketing, with a focus on Meta ad platforms (Facebook, Instagram).

• Strong organizational skills with the ability to manage multiple campaigns and deadlines.

• Proficiency in Meta Ads Manager and basic understanding of performance metrics such as CTR, CPC, and ROAS.

• Excellent communication skills, with the ability to provide clear updates and insights to the team and clients.

Tools You've Worked With:

• Meta Ads Manager (Facebook, Instagram)
• Google Analytics
• Segmetrics
• Swipe Pages
• Canva
• Third-party ad management tools
• Shopify
• Asana

Industries You're Experienced In:

• Health and Wellness
• Sports Medicine
• Digital Marketing
• Hospitality/Restaurants
• E-commerce