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ASO Manager

India Sep 23, 2026
App-Store-Optimization ASO-Manager Mobile-Gaming-Marketing Search-Advertising Digital-Marketing

Job Description

Responsibilities and Duties :

  • Optimizing Apps for App Store and Google Play

    - Create and implement ASO strategy to improve conversion rate

    - Manage and scale Apple Search Ads (ASA) campaigns

    - Plan and follow-up on traffic- and other marketing initiatives

    - Work with external agencies and internal stakeholders to gain insights and identify areas for improvement

    - Provide guidelines and recommendations to other stakeholders on how to maximise discoverability and improve conversion rate based on analytics

Skills Required :

  • Experience with ASO

    - Excellent analytical skills

    - A good understanding of the mobile gaming market

    - Ability to communicate across a number of levels and be able to influence development and marketing teams

    - Excellent written and verbal communication skills

    - Proficiency in additional language - strong advantage

    - Experience working with ASA - strong advantage

    - Ability to work under your own initiative